We’ve all heard the old saying, “a picture is worth a thousand words.” While it’s important to have compelling copy to describe your product or service, it’s equally important to have unique, vibrant images on your website and in your marketing materials. Images illustrate to potential clients how they will use your product or service in a way that is more concrete than simply describing them in a column of text.
Unless you are a good photographer and you have the right equipment, it’s a good idea to hire a professional to take photos for your promotional purposes. They have the knowledge and post-production editing skills to make your product look its best, whether you’re selling artisanal ice cream or you’re a community college looking to attract new students. A good photographer with marketing knowledge will meet with you before the photo shoot to see if there are specific things you want to have photographed, and they will also ask you questions to gain an idea of the image you want your company to have.
Photographers can be expensive, and the prices they charge can vary wildly. Anyone who’s hired a wedding photographer knows this. But, a corporate portrait session or a product photography session is typically more affordable than a wedding package, and it is well worth the investment. It’s a good idea to shop around and meet with several different photographers to get an idea of what they will charge for the photoshoot and any post-production work. It is also important to find out if the photographer charges a copyright fee for reuse and reproduction of the images they take. Many photographers do this and it can greatly increase the overall costs of the project.
Oleander Creative Consultants offers full-range photography and post-production services at an affordable rate, and we never charge clients a copyright fee. Contact us today to schedule a free consultation.