Pictures Tell Your Story

We’ve all heard the old saying, “a picture is worth a thousand words.” While it’s important to have compelling copy to describe your product or service, it’s equally important to have unique, vibrant images on your website and in...
Don’t Throw Them a Pitch, Tell Them a Story

Don’t Throw Them a Pitch, Tell Them a Story

Writing advertising and web copy for a product or service can be tricky. Your goal is to get customers to buy something or pay for a service, but a hard sales pitch approach just doesn’t work online or in print. That type of writing requires a lighter touch, one...
Three Reasons You Need Content Strategy

Three Reasons You Need Content Strategy

In the digital marketplace, good content attracts attention. However, having good content is not enough; companies of all sizes need to develop a long-term content strategy plan in order to retain customer interest. A content professional is the best person to help...