Don’t Throw Them a Pitch, Tell Them a Story

Don’t Throw Them a Pitch, Tell Them a Story

Writing advertising and web copy for a product or service can be tricky. Your goal is to get customers to buy something or pay for a service, but a hard sales pitch approach just doesn’t work online or in print. That type of writing requires a lighter touch, one...
Three Reasons You Need Content Strategy

Three Reasons You Need Content Strategy

In the digital marketplace, good content attracts attention. However, having good content is not enough; companies of all sizes need to develop a long-term content strategy plan in order to retain customer interest. A content professional is the best person to help...